Winning Customers Beyond Fast and Cheap With Community‑Driven Branding

In this episode of Marketing Matters, Scott sits down with Jordan Wehe, Marketing Director at Jade, to explore how a broadband provider can thrive in one of the most competitive markets in North America. Learn how Jade differentiates its brand by moving beyond speed and price—focusing instead on managed services, trusted relationships, and bold community investments that drive loyalty, growth, and lasting impact.

See the competitive landscape clearly and navigate it confidently with Calix Market Insights. Explore the U.S. broadband availability map.