Don’t Just Build—Transform: How BSPs Can Leverage BEAD to Deliver More Than Broadband

For many broadband service providers (BSPs), BEAD funds will focus on the foundational goal of expanding broadband infrastructure—closing the digital divide by connecting un(der)served areas to high-speed internet. While this is undeniably critical, it’s only a starting point. In today’s rapidly evolving landscape, simple connectivity is no longer enough. 
 

Communities are not just looking for internet access—they’re seeking transformative solutions that support their growth, safety, and overall well being. BSPs willing to think beyond the basics, to innovate, and expand their vision, will unlock greater long-term returns, not only in their service, but more importantly within the communities they serve.
 

The question is: Are you ready to challenge the status quo and redefine what’s possible?

Re-Imagine your role in the community. 

Completing a network buildout is just the beginning of your journey as a BSP. The true measure of success lies in what comes next: how effectively you leverage that network to deliver services that matter most to your community. The BEAD program provides a foundation, but the real opportunity lies in using that foundation to create long-term value for both your subscribers and your business.  
 

Ask yourself: How are you ensuring your network becomes more than just a conduit for internet access? To stand out, BSPs must go beyond connectivity and focus on becoming a Broadband Experience Provider (BEP), an indispensable part of their communities’ growth and well being. Think of your network as a platform—not just for internet service, but for community transformation. To transform, you'll need to partner with organizations that can amplify your impact and address your community’s needs while setting your network apart from the competition.

4 Disruptive Ways To Think Beyond BEAD and Uplift Your Community for Years to Come

• Rise together to create Wi-Fi networks that cover dead spots. With SmartTown Alliance, you can join Calix customers like SCTelcom to create a unified network that spans across multiple geographic locations—meaning your subscriber can access Wi-Fi even if they leave your serving area. For evacuations and other emergency situations, this coverage ensures safety is top of mind. 

• Deliver industry-leading managed services focused on security to protect your community—and see an uptick in ARPU like Rally Networks. No other broadband platform is equipped to allow layered managed services that deliver long-term value and differentiation. With Calix, you can offer cybersecurity, device protection, social media monitoring, and connected cameras—all on the same high-speed network with one platform. Security-focused managed services protect subscribers as they navigate an increasingly dangerous internet experience, and they help you ensure a profitable network for years to come. 

• Commit to providing connectivity for businesses and protecting their networks. Businesses require an even higher level of security, and SmartBiz™ will help you move past a simple residential network with confidence. ALLO Fiber describes how they’ve taken two-thirds market share by focusing on security and leveraging SmartBiz. Ensuring a secure network for local businesses will help solidify your position as a leading provider in your area, and keep the lifeblood of your community, up and running.  

While many BEAD winners may focus solely on traditional infrastructure projects, the BSPs that aim higher will redefine their role in their communities and secure a more impactful future. By leveraging their networks as a platform for innovation, these providers can transform from a BSP into a BEP, delivering not just connectivity but life changing value.
 

This transformation requires a shift in mindset—from simply building networks to actively supporting the communities they serve. By expanding beyond the home, collaborating with other providers, offering security-focused managed services, and supporting local businesses. BEPs can create ecosystems that enhance safety, drive economic growth and improve quality of life for all.
 

Now is the time to step up and reimagine what broadband can achieve. The most successful providers will be those who not only connect communities, but also empower them with the tools and services they need to thrive in a digital world.
 

Are you ready to embrace this vision and lead your community to a new era of opportunity? Register for our January 28th webinar BEAD Winners Don’t Just Build a Network. They Protect Their Communities From Online Threats—and More.